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How to Create a Google Ads Account: Step-by-Step Guide (Full SEO Tutorial)
Creating a Google Ads account is the first essential step for anyone who wants to promote their website, increase sales, reach targeted customers, or grow their online business. In this comprehensive guide, you will learn how to create a Google Ads account, the requirements, key settings, beginner mistakes to avoid, and important tips to optimize your new advertising account for maximum results.
What Is Google Ads?
Google Ads (previously Google AdWords) is Google's advertising platform that allows businesses and individuals to display ads on Google Search, YouTube, Gmail, and millions of websites through the Google Display Network.
Through your Google Ads account, you can:
Run search ads
Run display ads
Promote YouTube videos
Increase website traffic
Get more sales and leads
Promote apps (App Install / App Engagement)
How to Create a Google Ads Account (Step-by-Step)
Step 1: Sign in to Your Google Account
To create a Google Ads account, you need a Gmail account.
If you don’t have one, create it first.
Go to the official Google Ads page and click “Start Now”.
Step 2: Choose Smart Mode or Expert Mode
Google Ads offers two modes:
1. Smart Mode (Basic)
For beginners. Google manages most settings.
2. Expert Mode (Recommended)
Gives full control over:
Keywords
Bidding
Campaign type
Targeting
Budget
To get better results and full control, choose Switch to Expert Mode.
Step 3: Create Your First Campaign or Skip Campaign
Google will ask you to start a campaign immediately.
You have two options:
Create a campaign (Search, Display, Video, App, Shopping)
Skip campaign creation (recommended if you only want to set up the account first)
Click “Create an account without a campaign” if you want to configure the account first.
Step 4: Choose Your Billing Country and Time Zone
Select:
Country
Time zone
Currency
Important tip: You cannot change the currency later, so select carefully.
Step 5: Set Up Billing Information
You must enter your payment method:
Credit card
Debit card
Bank account (in some countries)
Manual prepaid payments
Automatic payments
Fill in:
Business name (or your name)
Billing address
Tax information (if required)
Google Ads Account Requirements
To create a Google Ads account successfully, make sure you have:
A valid Gmail account
A payment method that Google accepts
A functioning website (optional but recommended)
Clean account history (no previous suspensions)
Understanding Google Ads Dashboard
Once the account is created, you gain access to:
✔ Campaigns
✔ Ad groups
✔ Keywords
✔ Ads & Extensions
✔ Billing & Payments
✔ Tools & Settings
✔ Audience manager
✔ Keyword Planner (for keyword research)
This dashboard allows you to create, edit, monitor, and optimize your ads.
How to Create Your First Google Ads Campaign
1. Choose Your Campaign Goal
Sales
Leads
Website traffic
Brand awareness
App promotion
Local store visits
No goal (manual expert mode)
2. Select Your Campaign Type
Search Ads (appear on Google Search results)
Display Ads (banners across websites)
Video Ads (YouTube ads)
Shopping Ads
App Ads
Smart Campaigns
3. Set Your Budget
Determine your daily budget.
Example: $5, $10, $20 per day.
4. Choose Bidding Strategy
Examples of Google Ads bidding strategies:
Maximize clicks
Maximize conversions
Target CPA
Target ROAS
CPC manual
5. Target Your Audience
Choose:
Countries
Cities
Languages
Interests
Age groups
Device types (Mobile/Desktop)
6. Add Keywords
Use Keyword Planner to find:
High-volume keywords
Low CPC keywords
Long-tail keywords
Highly targeted keywords
7. Create Your Ads
Each ad contains:
Headline 1, Headline 2, Headline 3
Description 1, Description 2
Final URL
Make sure your ad is:
Clear
Targeted
Includes your main keyword
Matches search intent
Common Mistakes to Avoid When Creating a Google Ads Account
Choosing the wrong currency
Using Smart Mode unintentionally
Targeting all countries
Not adding negative keywords
Too many general keywords
Ignoring ad quality score
Missing tracking (Google Analytics / conversion tracking)
Best Tips to Optimize Your Google Ads Account
Use Expert Mode to maximize control
Create multiple ad groups to organize keywords
Add negative keywords to avoid wasted budget
Use keyword match types: Broad, Phrase, Exact
Test multiple ads (A/B testing)
Monitor reports daily
Link Google Ads with Google Analytics
Improve landing page speed and quality
Start with a small budget and scale up
Conclusion
Creating a Google Ads account is easy, but managing it professionally requires understanding, practice, and proper optimization. By following the steps in this comprehensive guide, you can create your account correctly, set up your first campaign, and start achieving real results with Google advertising.